Our Story

It's safe to say we're on a mission, and that mission is to give our customers something they truly value, in a form that is unique to us. As a bakery we make baked goods, but what we really offer are experiences. That's the great thing about food: it is functional, but the act of enjoying it is often social or emotional. By creating baked goods that make someone's special event, or even just their day, a little better, we feel we are contributing to people's wellbeing. Yes, we said it: full fat, full sugar can contribute to your wellbeing!

Enhancing someone's experience is the reason we create the best pastry we possibly can, and the reason we take such pride in creating spaces, in our shops and online, that are deliciously comforting and beautiful. Our staff are chosen and trained to serve with a smile and, more importantly, with authenticity. They believe in what we are trying to do for people, not just for customers. Whether you visit us online or in store, we want it to feel like a favourite place. So bring a book, your best friend or your kids, and curl up with a cupcake or two.